EA-208 BUSINESS COMMUNICATION & ETHICS
CREDIT HOURS
Theory = 3
Practical = 0
COURSE LEARNING OUTCOMES (CLOs)
| S. No. | CLOs | PLO | Taxonomy |
| 1 | Demonstrate effective oral communication and interpersonal skills in simulated professional and business situations | PLO-10 |
Affective |
| 2 | Compose effective business messages for various purposes and audiences | PLO-10 | Coginitive Level 6* |
| 3 | Apply principles, theories, and codes of ethics in situations related to professional practice | PLO-8 | Coginitive Level 3* |
COURSE CONTENT
Communication Skills (Oral)
- Definitions and Conditions, Modes; verbal, non-verbal, vocal, non-vocal, sender, receiver, encoding, decoding, noise, context, emotional, relationships, etc.
- Language and perception, Distortion of thought, interference.
- Non-verbal, body language, physical appearance, cultural differences etc.
- Barriers to Comm: ambiguity, context, closure, prediction, pseudo listening.
- Listening: effective listening, benefits and ethics for listener.
- Personal and interpersonal skills/perceptions.
- Communication dilemmas and problems.
- Public Speaking – speaking situations, persuasive speeches/ interviews
Written Communication
- Types of messages and various approaches
- Formal/ Business letters various types
- Memos (brief revision).
- Notices and minutes of meetings, agenda, layout, language, Leadership styles.
- Contracts and agreements (basic theoretical knowledge and comprehension).
- Tenders (basic theoretical knowledge and comprehension).
- Participating in seminars, interviews, writing and presenting conference papers, solving IELTS type papers (Non-examination).
- Business reports (Short and Long) Research / Scientific reports.
Engineering / Business Ethics
- Course objective.
- Need for code of ethics, importance
- Type of ethics, involvement in daily life, professional ethics
- Problems/conflicts/dilemmas in application.
- Review of Pakistan Engineering Council Code of Conduct.
RECOMMENDED BOOKS
(01) Report Writing for Business by Lesikar and Pettit
(02) Business & Professional Communication by Roach, Gant, Allyn Perigo & Bacon
(03) Engineering Ethics by Flederman
*For details of Taxonomy Levels CLICK HERE!
