MG-481 ENTREPRENEURSHIP
CREDIT HOURS
Theory = 3
Practical = 0
COURSE LEARNING OUTCOMES (CLOs)
S. No. | CLOs | Taxonomy |
1 | Identify the ethical and legal practices in entrepreneurship applied in business world | Coginitive Level 1* |
2 | Know the actual cases of successful and unsuccessful entrepreneurial initiatives and are able to analyses different cases both actual and imaginary by applying the theoretical concepts | Affective Level 1* |
3 | Demonstrate an understanding of taught concepts through a business plan development that integrates all technical dimensions of a successful business start up | Coginitive Level 3* |
4 | Develop an understanding of marketing concepts as a tool of communicating your brand’s message | Coginitive Level 3* |
COURSE CONTENT
- Understanding the Entrepreneurship Mind-Set: The revolution impact of Entrepreneurship; The individual Entrepreneurship Mind-set; Corporate Entrepreneurship Mind-set; The Social and Ethical perspective of Entrepreneurship.
- Conceptualizing Entrepreneurship: Definitions and perspective; Four dimensions of an entrepreneurship venture-individuals, organization, environmental and process.
- Formulation of Entrepreneurship: The assessment of function with opportunities; The marketing aspects of new ventures; Financial statements in new ventures; Business plan preparation for new ventures.
- Launching Entrepreneurship Ventures: Creativity and innovations; Methods to initiate ventures; Legal challenges in Entrepreneurship; The search for Entrepreneurship.
- Strategies perspectives in Entrepreneurship: Strategies growth in Entrepreneurship; Valuation challenges in Entrepreneurship; Final harvest of a new venture.
RECOMMENDED BOOKS
(01) Introduction to Entrepreneurship by Donald F. Kuratko
(02) The Entrepreneurial Mindset by McGrath R. G. & McMillan I.
*For details of Taxonomy Levels CLICK HERE!